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Maximizing Happiness
We believe maximizing profit is only a means to an end, and that the ultimate goal is to maximize happiness.
Happy Companies are the Best Companies
ToJoy is the founding organization in implementing the “Happy Enterprise Theory” based on Junqing Lu’s book, Happy Companies are the Best Companies, which, along with works on Steve Jobs and Ren Zhengfei, has been considered one of the top 10 most influential management books management in China. ToJoy believes that maximizing profit is only a means to an end, and that the ultimate goal is to maximize happiness. Since being published in 2012, this theory has been widely acknowledged in industry and adopted by a number of organizations.
Our values
Mission:
To accelerate business growth and create sustainable value for our partners

Core Value:
Spreading happiness throughout the world

Competitive Philosophy:
Collaborative development and winning through alliances
Goal:
To create the world’s largest franchise accelerator


Spirit:
Surpassing excellence, refusing mediocrity

Management Philosophy:
Family-like care and iron-like discipline
What we are doing
We also do our best to give back