Our goal: To become the world’s largest franchise business accelerator.
ToJoy operates the largest franchise business accelerator platforms in China. Founded in 1991 by Junqing Lu, ToJoy’s mission is to help accelerate the growth of franchise businesses. Headquartered in Beijing, the group operates 100 wholly and majority owned subsidiaries across 27 major cities in China. In 2011 the company was named one of China’s top 20 charitable donors.
In the last 25 years ToJoy has launched three of the world’s firsts: 1. The world’s first franchise business accelerator, assisting in the lightning worldwide expansion of companies with successful business models. 2. The world’s first entrepreneur incubator, helping employees leave their jobs and become managers. 3. The world’s first “Four Days, Six Hours” program, asking its employees to work only four days a week, six hours a day.