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Kafelaku Coffee
A luxury coffee brand that specializes in the world's best and high-end coffee 'kopi luwak'.


Company Overview

Guangzhou Kafelaku Coffee Co. Ltd. is a large-scale professional coffee franchise that was initiated when the company first introduced kopi luwak to the Chinese market in 2010.  By 2014, Kafelaku has successfully opened 100 franchise stores across many cities in southern China. However, this figure was still far from the company’s original target of opening 500 franchise stores by 2015. In early 2015, Kafelaku joined ToJoy’s Franchise Accelerator Program in order to achieve accelerated growth. ToJoy helped attract entrepreneurs across the country to join the franchise. In less than a year, the company acquired more than 30 million dollars’worth of franchised investments. By September 2016, the number of Kafelaku stores has grown to exceed 200. The company is planning to go IPO in HK by 2018. The franchise is projected to launch over 600 stores。
 
About Kopi Luwak

Kopi is the Indonesian word for coffee. Luwak is a local name of the Asian palm civet living on the island of Sumatra. Civets love to feed on local coffee berries and their great sense of smell makes them natural connoisseurs who will choose only the best berries to eat. The coffee beans after gone through a fermentation process in a civet’s digestive system would also end up becoming richer in taste and smell. Kopi luwak is known around the world as one of the best, rarest and the most expensive coffee beans.  Indonesian government have been using kopi luwak as precious diplomatic gifts for hundreds of years.
 
What makes Kafelaku so unique?

1.Hard to duplicate:  Having the exclusive luxury coffee brand, an established and complete supply chain, and control over the rare raw materials all makes the business model of Kafelaku hard to replicate for its competitors.
2.Rapid growth: Kafelaku has grown to have over 100 franchise stores across 18 provinces in the first 5 years. It experienced a second wave of even more rapid growth after partnering with ToJoy in 2015.
3.Brand impact: Since establishment, Kafelaku has become one of the most influential brands in the coffee industry in China.
4.Great growth projection: ToJoy is aiming to help Kafelaku open 600franchise stores by 2018 and issue IPO in Hong Kong.
 
International Resources

Kafelaku acquired a hundred-year-old coffee plantation in Buon Ma Thuot, Vietnam and built a civet breeding facility in Sumatra, Indonesia. Kafelaku now controls a complete supply chain from coffee cultivation, civet breeding, coffee roasting to in-store retailing. In addition to providing customers with high-end kopi luwak coffee and great quality services, the company also brought modern coffee franchising model and management philosophy to China.
 
Timeline
 


  • 2010 – Kafelaku Coffee Co. Ltd. officially entered the Chinese market
  • 2011 – First store opened in Guangzhou, China
  • 2012 – 21 franchise stores opened
  • 2013 – 60 franchise stores opened
  • 2014 –100 franchise stores launched across the country
  • Early 2015 – Joined the Franchise Accelerator Program by ToJoy and launched a 100 City 1000 Stores plan
  • 2016 –  ToJoy helped Kafelaku attract strategic partners and launched 200 franchise stores. 2018 – Projected to launch 600 stores and issue IPO in Hong Kong.